We used to watch a
show called “Extreme Home Makeover,” in which a crew of carpenters and painters and electricians and decorators would swarm over the house of some deserving family and remake it into something incredible.
The family would be sent off to Disney or somewhere during the work and would return for the big reveal, which was always a lump-throat extravaganza that m
ade you realize a reality show could, in fact, be a force for good.
Recipients of this largesse, chosen from nominations, usually were beset with some burden that made you wonder at their fortitude. Soldiers disabled in war, widows, and widowers caring for many children, youngsters with hereditary illnesses — all had their homes transformed into dream palaces designed to ease their lives.
Ten years ago, a California company that had taken part in the show, Allbright Painting, decided to create its own charitable project — Paint It Forward, in which deserving families or nonprofit agencies are treated to a free paint job.
Amato’s reason for doing so is simple enough and quite encouraging.
“I just like that feeling you get from helping people,” he said. “Whether that means just holding the door for someone, or other little things.”
When he hires at the company, which currently employs 25, he seeks people with the same outlook.
The strategy of asking for philosophical credentials rather than professional ones may be unorthodox, but it has never led Amato to grief. The company has received a ton of best business awards over the years.
Amato heard about Paint It Forward through online interactions on business chat boards.
“The painting community kind of all know each other,” he said. “Probably about two years ago I saw something about it. I had always wanted to do something like that. I go on a lot of estimates for people who want to help people out, and I often want to say ‘We’ll do this for free.’ ”
Too many jobs like that would put a bit of a dent in the bottom line, of course, but Amato figured once a year would work just fine. Besides, the Sherwin-Williams store in Easton is supporting the effort by donating the materials.
Amato does commercial and residential work, so nominations — which are limited to Northampton County — can include individuals and nonprofit agencies.
Nominations must be submitted before Dec. 1 on the company’s Paint It Forward page,
www.ryanamatopainting.com/paint-it-forward.php
The page contains a form for contact information and a summary of why the nominee should be chosen.
“It doesn’t have to be any specific reason,” Amato said. “It could be anyone down on their luck, having a health issue, or a nonprofit helping people.”
The winner will be chosen Dec. 15. More information is available at
www.ryanamatopainting.com
